Brand Kit
Visual reference for Fortunes Games — the Web3 gaming platform. Logo, palette, typography, icon and ready-to-publish social images, brought together to keep the brand consistent across every application.
Palette
Background always deep navy. Gold identifies the brand; the other tones are functional accents.
Typography
Space Grotesk for headlines and highlights; Inter for body copy and interface.
Logo
Never recreate or redraw the wordmark — always use the official files below.
Gold, the outline blue and the coin are already part of the final artwork — don't apply color filters.
The logo was designed for navy/dark environments; on white it loses contrast and identity.
Always keep the original proportions when resizing.
The artwork is already 3D and finished — extra effects double the depth and muddy legibility.
Platform icon
Compact, square version of the logo, for favicons, app icons and small spaces.
Voice & usage
How the brand speaks and how to apply these materials correctly.
Tone of voice
Confident and aspirational, but direct. Speaks of playing and building — avoids financial jargon or promises of returns.
Default background
Deep navy (bg-void → bg-deep), never white or light. For promotional pieces, reuse the game's skyline scene or the navy environment with gold glow.
Color hierarchy
Gold for the brand and CTAs; emerald only for "live"/positive indicators; azure as the secondary accent. Never use the logo's outline blue as a button color.
Site & channels
www.fortunegames.app — the only official address to publish. Social profiles always use this kit's avatar and cover, with no improvised variations.
Social media images
Pieces already sized for the platform's official profiles.
X & Telegram
Always in the secondary text tone (muted → ink on hover) — never the network's official color. X links to x.com/fortunes_games; Telegram to t.me/fortunes_games.